5 Significant PPC Trends to Watch in 2024

1. Content shifts focus to the audience's needs

Let's begin with a potentially game-changing shift for marketers: the shift towards focusing content on the buyer journey and audience and away from pleasing current algorithms.

Algorithms will prioritise content that addresses clients over content conforming to our parameters.

Content Marketing

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Send Pulse lets you reach your audience via email campaigns and web push notifications. It also allows you to create chatbots for WhatsApp Messenger Messenger, Telegram Messenger, Facebook Messenger, Instagram Messenger and Telegram.

It involves adding a gaming component into a business niche. This can encourage customers to return to the same game over and over again. You might also get a discount on your next purchase, or a free item for completing the game.

One example is the Nike Run Club. The app allows athletes to connect online, track their progress, and earn badges, trophies, and social support.

Social Media Platform

2. PPC automation innovation

Marketing practices are rapidly changing due to advanced automation. Report Linker has estimated that the global market for business process automation will reach $19.4 Billion by 2026. This market is growing at a 13.2% compound annual growth rate during this period.

Advanced ad testing tools allow campaigns to identify and eliminate unsuccessful ads more easily. Automation can also be used to improve call-to-action analysis and determine the most successful ads by using statistics. PPC automation will be a major marketing trend in 2022, as it improves campaign improvement and data diagnostics.

3. Bing and Yahoo

Google's policy changes are designed to decrease web visitor tracking. This has increased the need for diversification in PPC marketing. Marketers can now use Bing to get the critical data they need in order to better push ads.

Bing, long neglected by Google, is now poised to grow its reach and capabilities, including data collection, advertising and identification of the audience. According to Statista Bing has 7.2% market share among the top search engines as of December 2021. Marketers could be hurt if they ignore this reemergence, especially in light of Google's privacy changes.

According to Statista, Yahoo currently holds 2.7% of the top search engines' market share. Therefore, expanding your reach in this search engine may be a benefit for an organization. Statista found that almost 55% of internet users in Japan and 30% in Mexico used Yahoo! in a 4-week-long study. This information may prove useful for companies that target specific countries and areas.

4. Integrating voice search in PPC campaign campaigns

Statista predicts that eCommerce transactions made with voice assistants will increase from 4.6 billion to 19.4 million U.S. dollars by 2021. In 2021, the dollar value of eCommerce purchases made using voice assistants will rise from 4.6 billion to 19.4million U.S. Dollars in 2023. This is a 400% rise in just two years. This is because voice assistants are becoming more popular, particularly smartphones, and it makes it possible to buy items.

5. TikTok craze abounds

Insider Intelligence has reported that TikTok’s global user base more than doubled between 2019 & 2021 (291.4 million to 655.9 million). This year it will reach 755.0 millions monthly users. TikTok will surpass 1 billion users by 2025.

This has created endless possibilities to engage people with emotive, full screen ads. Shopify recently partnered with the platform in order to streamline the advertising process and make it more easy to market on the platform.

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