9 Best PPC Tools, According to Top PPC Marketers

The top PPC (Pay-Per-Click) tools may differ according to your personal preferences and requirements. However, a lot of leading PPC marketers generally suggest this list of PPC tools due to their efficiency and features:

Google Ads (formerly Google AdWords): Google Ads is the most used PPC platform that offers an array of options for search engine optimization, ad creation bidding strategies, as well as analytics. It's essential for any company operating PPC campaigns.
Microsoft Advertising (formerly Bing Ads): Microsoft Advertising is Microsoft's PPC platform that lets you connect with a wider target audience that Google Ads. It is compatible to Google Ads and offers similar features.
SEMrush: SEMrush can be described as a full SEO and PPC software that allows for keyword research and analysis of competition, ad management of campaigns, as well as performance monitoring. It's highly recommended by PPC experts.
WordStream: WordStream provides a range of PPC management tools, such as the keyword research tool as well as ad creation and optimization, as well as bid management. It is known for its user-friendly interface.
SpyFu: SpyFu is a specialist in Competitive Intelligence. It allows you to observe the opponents' PPC campaigns. It offers information on their advertising spend as well as keywords and the ad's copywriting, helping you improve your plan.
AdEspresso: AdEspresso, the Facebook as well as Instagram tools for managing advertising that makes it easier to manage the creation of campaigns, their optimization, and report-writing. It's perfect to use for your social media PPC campaigns.
Optmyzr: Optmyzr's a PPC optimization and management tool that can automate routine tasks such as bid management and the testing of ads. It's compatible with Google Ads and Microsoft Advertising.
AdRoll: AdRoll's is a Retargeting platform that is specialized in dynamic display ads and display ads. It allows you to re-engage visitors who visited your site but did not convert.
Kenshoo: Kenshoo is a sophisticated digital advertising and marketing platform for social media that is used by high-end advertisers. It provides an extensive automation system bidding management, bid management, as well as reports capabilities.

These PPC tools can help improve your campaigns, reduce your advertising budget and boost your ROI. Remember that the ideal option for you is based on your individual needs, budget, as well as degree of experience on PPC advertising. It is crucial to analyze each tool in order to figure out which one is most compatible with your objectives and budget.