Organic traffic refers to visitors who arrive at your website through unpaid search engine results. This is the opposite of paid traffic, which comes from ads you display on search engines.
Here's a breakdown of organic traffic:
- Source: Search engines like Google, Bing, and Yahoo. People use these platforms to find information, and if your website ranks well for relevant searches, they'll land on your pages organically (without clicking on an ad).
- Benefits: Organic traffic is valuable because it consists of users actively looking for what you offer. They're more likely to be engaged and convert into customers or leads compared to visitors who see your website through an ad.
- How to Increase It: There's a field of digital marketing called Search Engine Optimization (SEO) that focuses on improving your website's ranking in search results. This involves optimizing your content with relevant keywords, building backlinks from other websites, and ensuring your site is user-friendly for search engines.
In short, organic traffic is like getting free customers through the door of your online store, just by making sure your store shows up when people search for what you sell.
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