What is On-Page SEO?

On-page SEO, also referred to as on-site SEO, is the practice of optimizing the elements on a webpage to improve its search engine ranking and attract more organic traffic. It's essentially making your website more friendly to search engines like Google so they can understand what your content is about and show it to the right people.

There are two main aspects to consider for on-page SEO:

Content: This involves creating high-quality, informative content that is relevant to the search terms users are typing in. It also includes optimizing things like title tags, headings, and image alt text with relevant keywords.
Technical SEO: This refers to the behind-the-scenes aspects of your website that make it search engine friendly. This can include things like website speed, mobile-friendliness, and having a clean and well-structured website code.

Here's a quick comparison to help understand the difference between on-page and off-page SEO:

On-Page SEO: Anything you can do directly on your website to improve ranking.
Off-Page SEO: Efforts taken outside your website to influence ranking, such as building backlinks from other websites.

On-page SEO is a fundamental part of any SEO strategy because you have more control over the elements on your own website. By optimizing your website properly, you can increase your chances of ranking higher in search results pages and attracting more visitors.