9 Top Content Marketing Trends 2024

1. A/B Testing Of Website Content

A/B testing is often a process that is left to paid advertisement landing pages and isn't used to increase organic visitors on high-value SEO sites like blogs and pillar pages. In 2022, consider running an A/B test of your blog's most popular post to determine if it increases the conversion rates.

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2. Podcasting

The popularity of audio is one of the major trends in 2022, especially podcasts! U.S. consumers listened to almost 15 billion minutes of podcasts by 2021. This is up 25% over 2020. It is a new platform that offers a huge potential for marketers.

3. Marketing In The Metaverse

A total of 85 million users have used augmented reality or virtual reality by 2021. The number of people using VR has increased steadily and has nearly tripled since 2017 because of technological advancements that have created VR as well as AR more appealing. Marketing in the realm of the Metaverse isn't an integral part of your content marketing in 2022, it should be. Understanding how to market within this area is essential to attract younger customers.

4. Video Marketing

If a photo can say the same thing about the product or service you offer How many words can an audio or video communicate? Videos are a fantastic way to present the culture of your company and the benefits you offer. They're an effective way to make people feel excited. Moving ads are more effective in the field of social media advertising than static images.

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5. The Launch Of Shoppable Links

One of the major trends for 2022 will be the introduction of shoppable hyperlinks that will ensure that customers are able to go where they want to go without leaving the location that they first came across the content. This is among the main characteristics of marketing in 2022 , which will transform the way that people shop.

6. Building Human Connections Through Experiences

Video and conformity to the Americans with Disabilities Act, voice search optimization, and a customized experience for content are just a few of the aspects of content marketing in 2022. Content marketing is all about the service a company provides to its customers in order to build the following campaign actions that can lead to engagement, retention and referrals. Connection is the key to success in these four areas, and they will be the areas to keep an eye on in 2022.

7. Leveraging Data-Backed Insights From External Sources

The key difference between great and outstanding is a brand's capacity to draw on data-backed insights from other sources to inform the content creation. Content marketers have relied on internal data-backed information for a long time, but it's only a small portion of the story. The rest is discovered through the use of external market, audience and competitive data to enable content marketers to produce more effective content.

8. Focusing On Content's Usability And Conversion Prowess

Brands should take each Google algorithm change and success measurement that is focused on the user experience in their content marketing. Every piece of content you create is either going to aid users to convert or force them to the arms of your rivals. Businesses must put aside the amount of their content, and instead concentrate on conversion and usability.

9. Leveraging UGC And UDC

I am expecting to see brands take advantage of the power of user-generated content as well as user-directed content. The internet has been still for two years, and people are eager to move on and engage again. The result is an inexhaustible amount of useful content. Agents and brands need to come up with strategies for how to collect and make use of UGC as well as UDC content to serve their unique marketing needs.

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