6 Goals for the New Year That Every Ecommerce Company Should Set

Always be open to new ideas, regardless of how effective and growing your e-commerce business is! The beginning of a new year is the perfect time to get started on new techniques to boost sales and boost the effectiveness of your marketing plan.

1. Improve Email Personalization

Personalizing your marketing emails can be a very effective strategy and is simple. It is possible to make use of all of the information you receive or segmented into particular contact lists i.e. where you are located to enhance the effectiveness of your email.

You can also create automated trigger emails that trigger behavior These are the kind sent to remind customers, for instance that they've not been active for five days. They are extremely effective at gaining an answer.

Triggered emails are known to have an greater open rate when compared with traditional ones.

Email Marketing Tips and Tricks Step by Step Guideline

2. Segment Your Email List

Segmenting your email list is a fantastic method of ensuring that you're sending emails that are geared towards every customer in the best way as you can. It is simply grouping your email subscribers into distinct groups to send them messages that are more relevant for the people they are.

The groups could be as easy in terms of "Buyers" and "Non-buyers," and you could keep separating them into further subdivisions like groups who bought a specific item or have a specific interest that are based on your analysis and so on.

Contact Pigeon's segmentation tools is an effective method to make sure you're sending the right message to the correct person. The tool categorizes your email subscribers into distinct categories to give you more accurate options for retargeting.

3. Dig More in Ecommerce Analytics

In terms of analytics, it will be another significant trend for 2017. The use of big data has become more common than ever before and it's an major mistake to not take advantage of it since it could give you a wealth of data about your website, customers' habits and factors that lead to the acquisition of customers.

All this data is able to be employed to search new customers and increase sales.

4. Improve The Mobile Experience

As per research by the Baymard Institute, the rates of mobile checkout are 70% lower compared to the insufficient checkout rates for desktop websites for e-commerce. Mobile checkout will be the main focus of online retailers in 2017.

If you've not yet cleaned your mobile website and shopping cart in order to make the most seamless user experience, this is the best time to start. Making use of mobile wallets as well as accepting various payment methods will allow customers to make the leap to complete.

5. Start Using Marketing Automation

Marketing automation is essentially software designed to make tasks related to marketing like email social media, emails and other online actions, automatic . This will reduce time and cost and boost the number of conversions.

Marketing automation tools for e-commerce such as Contact Pigeon allows you to concentrate your efforts on marketing tasks that can help to convert more customers and eliminates the effort of the initial points of contact with potential customers who are just beginning to be.

6. Offer Better Shipping Options

Shipping is the final frontier in securing the satisfaction of your customers. Set your goal for this year to look at and revise your fulfillment processes in case there's an opportunity for improvement.

If you're unsure you're not sure, it could be beneficial to talk to your customers to determine what they value most in regards to shipping. Certain customers want free shipping, while others would like to to be sure of priority and express shipping options as well as dates to deliver, while some are still looking forward to companies that may in the future provide drone deliveries as an alternative.

More Marketing Community-